Amazon Great Indian Summer Sale

Can we have the option for this kind of sale any good ideas?


Press Release 13th May, 2015

And how it sizzled!
Day 1 of The Amazon Great Indian Summer Sale brings the biggest single day of sales

Amazon.in’s seller club with INR 1 crore+ sales grew by 6X; 40% new customers from Tier 2/ 3 cities; Amazon Shopping App ranked #1 on Android across all categories

Bengaluru, May 13, 2015: Amazon.in hosted The Amazon Great Indian Summer Sale between 6th – 8th May, 2015 offering customers Block Buster Deals across hundreds of categories and products. Amazon.in also rolled out the ‘Pehle App’ initiative where customers shopping on the Amazon Shopping app received exclusive app only deals plus an early access to blockbuster deals.

“We are thrilled with the interest and excitement ‘The Amazon Great Indian Summer Sale’ generated among customers from across the country. 6th May 2015 was the biggest day ever for Amazon.in -it was bigger than the two previous big days (October 10 and October 21 2014) put together in a single day. The response has been unprecedented and far exceeds our expectation. Millions of customers benefitted with our ‘Pehle App’ offering and enjoyed exclusive app only deals and an early access to blockbuster deals,”said Samir Kumar, Director Category Management, Amazon India

“It is humbling to see the unprecedented response to ‘The Amazon Great Indian Summer Sale’ from customers across India. With over 500% growth in new customers on mobile with Amazon ranked as the No. 1 app, 40% increase in new customers from the smaller cities, a 6X growth in our seller club with INR 1 crore+ sales and overwhelming traffic during the event, the ease of shopping, trust and convenience of the Amazon platform delighted customers and sellers alike,” says Amit Agarwal, Country Manager and VP, Amazon India.

Key highlights of Amazon Great Indian Summer Sale:
o 6th May 2015, Day 1 of The Amazon Great Indian Summer Sale was the biggest ever, surpassing the previous crescendo of (October 21 and October 10, 2014) put together in one single day
o 5X growth in the number of units sold
o The total number of new mobile customers grew by 6X
o The Amazon Shopping app ranked at no. 1 on both Android and iOS during the event
o The number of first time customers on Amazon.in jumped by 5X and over 40% of these were from outside the top eight metros
o Top 5 Tier 2/ Tier 3 cities were Pune, Jaipur, Ahmedabad, Surat, Vizag, Coimbatore, Nagpur, Vadodra
o Tier 2/ Tier 3 cities like Indore, Jodhpur, Patna, Raipur, Jabalpur, Gwalior witnessed over 50% adoption from first time shoppers

Top 5 departments in terms of growth were Large Appliances (7X growth), Home and Kitchen Products (7X growth), Apparel, Handbags and Shoes (6X growth). In addition Consumer Electronics and Sunglasses grew by over 5X. • The event also saw a surge in demand for some of the recent departments launched on Amazon.in like Automotive (4X growth), Lawn and Garden (4X growth), Musical Instruments (3X growth) and Office Supplies (3X growth). Grocery and Gourmet Foods grew by over 3X during the event. Snacks category grew by 5x driven by Dry fruits (12x) and Biscuits (9x). Coffee category had a growth of 15x. Nescafe Gold (100x growth ), Borges California Walnuts (50x growth) and Britannia Chunkies (10x growth) witnessed high demand from customers across the country. Thai Cuisine and Organic Food products too performed exceptionally well

Sellers:
Amazon.in’s seller club with INR 1 crore+ sales grew by 6X. Amazon.in’s seller club with INR 10 crore+ sales grew by 3X

Note: all growth numbers are in comparison to the pre-sale period

And this is what some sellers had to say: “6th May 2015 will be a day to remember, the sales graph went berserk within a few minutes of 8 a.m. deal opening; we frantically rechecked our offer prices to figure out if we had made a mistake in the pricing and missed a zero in the price or something like that, but thankfully nothing like that had happened, this was the Amazon flood at its best nourishing the deal starved consumers with genuine deals. The Amazon Great Indian Summer Sale event was a tremendous success for F-Gear and its loyal customers as it helped us raise the brand’s profile on India’s foremost online marketplace – Amazon.in. The event reinforced F-Gear as a national brand to be reckoned with and increased sales by 9x the very first day of event.” Mr Anshul Jindal: Proprietor F-Gear – Fgear is a seller in the categories of Luggage and Handbags based out of Bengaluru.

“I started selling on Amazon.in October'14. My experience has already been great so far as I was growing at a good pace till last month. But I was overjoyed when my sales sky rocketed in these 3 days of the Amazon Great Indian Summer Sale. What I was doing in a month I almost did in t 2 days. Wow!! Amazon motivated me to #AurBecho.” Mr. MohammedUmar Maniar: Maniar International (Maniar Tyreworld) are authorized dealers for all leading brand of tyres and car accessories based in Ahmedabad

“Got very good response in the Amazon Great Indian Summer Sale deals event. 2 SKUs were fully sold out within a minute. I wish I had stocked more inventory for the deals. I have just made provision for stocking 5000 units more and looking forward to more such events in future. On the 3rd day the deal response was even bigger, not only I exhausted my complete FBA inventory, I also got 50 orders in MFN (non FBA) mode”. Mr Aniket: As Retail - is a seller dealing in the Handbags category based out of Ahmedabad

“This was the best promotion ever seen on Amazon.in till now, good response in the category we have. We would like to tell Amazon.in to plan these kind of promotions in the future” Mr Manish: From Stylabs that sells Mobile Accessories based out of Baroda

Customers from across India have an easy and convenient access to over 22 million products across hundreds of categories through www.amazon.in and through the Amazon’s mobile shopping app and they can also enjoy Amazon.in’s guaranteed next-day, two day delivery and the just launched Sunday delivery on products fulfilled by Amazon.

All Consumers on www.amazon.in benefit from a safe and secure ordering experience, convenient electronic payments, Cash on Delivery, Amazon’s 24x7 customer service support, and a globally recognized and comprehensive 100% purchase protection provided by Amazon’s A-to-Z Guarantee